Archive Monthly Archives: March 2019

How to KEEP or LOSE a customer in 15 seconds!

A wise mentor of mine once said, “the business is in the business”. He was right.

Your customer base is one of your most precious assets and the quality of the communications you have with them is critical to your ability to create #TrueLoyalty with your customers and keep them.

Many of the large organisations I work with – such as insurance, financial, utilities, etc – don’t get many opportunities to

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