How to KEEP or LOSE a customer in 15 seconds!

A wise mentor of mine once said, “the business is in the business”. He was right.

Your customer base is one of your most precious assets and the quality of the communications you have with them is critical to your ability to create #TrueLoyalty with your customers and keep them.

Many of the large organisations I work with – such as insurance, financial, utilities, etc – don’t get many opportunities to

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Press Release::The Race for (Financial) Redemption Begins

The closing of the Hayne Banking Royal Commission in Australia is set to spark a race to regain the trust of customers lost over recent years, as financial institutions scurry to prove they have learnt their lesson and changed their ways.

According to Customer Communications expert Brett Dashwood, we are likely to see

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How to Ensure Your Customers Read What You Send Them

Just because you’ve sent it, doesn’t mean your message is getting through. Here are three areas that are critical to understand to ensure that your customer communications are delivered and effective.

There are plenty of reasons why you communicate (or should communicate) with your customers.

This communication could be

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What Banks Must Do Now to Rebuild Customer Loyalty

With the release of the final report from the Hayne Royal Commission, here’s just a quick insight about what I feel the banks must now do and a lesson that many organisations can learn from.

The Banking Royal Commission final report has starkly exposed how banks treated their customers with

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How Much of Your E-Delivery Arrives?

Just because something was sent, doesn’t mean that it is always delivered as expected.

What is the deliverability of your essential customer communications?

We recently saw an Uber Eats driver in Melbourne caught taking a chip from a customer’s delivery.  This example

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Kicking Goals with The New SoCR™

After a Soccer World Cup victory to France a few months ago, we want to introduce you to The New SoCR™!

The New Science of Customer Retention™ is the new World Game where you can either kick goals and keep customers, or not and lose them!

People WANT to be engaged with their product & service suppliers because it

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Partnering for Success

Regardless of the region you are in globally, we continue to hear about industries that are becoming a commodity industry.

Print is a Classic Example

Because of the brilliant quality achieved from most printers these days, customers have the luxury of being confident in getting a

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